Today's cafés are the ultimate multi use facility, part social gathering place, part home office and study hall, they each have unique requirements based on the needs of their clientele. Perhaps first and foremost, a café must be a space that reflects customers¿ tastes and comfort level, but also quality goods and amenities. Consumer experience is everything in this highly competitive environment and it takes a strong identity to stand out and capture market share. From interiors, to logos and packaging design,their branding must be cohesive and distinctive from those of their competitors. Meet You at the Café presents some of the best café brands around the world with an illuminating history of both coffee and coffee shops.